About Nigerian British University
Nigerian British University is committed to advancing equality of opportunity, embracing and celebrating the diversity of our community and fostering a cohesive and inclusive culture.
Deputy Vice Chancellor
Professor Ruth Ashford
Professor Ruth Ashford has more than 28 years’ experience in Higher Education management within UK University Business Schools – previously as Pro Vice-Chancellor and Dean of the Faculty of Business and Law at Manchester Metropolitan University (MMU) and Executive Dean at University of Chester Business and Management Faculty. She has a wealth of experience in developing and leading large complex Business Schools. As the former Chief Examiner of the Chartered Institute of Marketing (CIM) and CIM Senator, Professor Ashford was involved with the international launch of the CIM Professional undergraduate and postgraduate new syllabus in 90 countries. Prof Ashford is currently a CIM Level Verifier. She was also the prime mover behind the development and launch of the UK National Foundation Degree in Retailing. She is also the former Chair of the Academy of Marketing (AM), which is the international learned society for marketing academics. Professor Ashford was a former Board Member of the Association of Business Schools (now CABS), and working with other stakeholders, she enjoys promoting the voice of diversity within Business Schools nationally
With research interests in Management Competencies and the positioning of UK Business Schools, Professor Ashford was previously invited and completed national level work on the Quality Assurance Agency (QAA) for Higher Education Review Panel for the UK Benchmark Standards in the teaching of Business and Management for both undergraduate and postgraduate levels.
She holds a PhD from Lancaster University, where her research focuses on Consumer Behaviour; and during her career, she has been decorated with leadership awards in the HE sector.
Professor Ashford has co-authored over 30 journal articles and 8 books on Strategic Marketing/Management. She has also written on diverse subjects including: Women in Leadership; Developing Entrepreneurial Skills in Adolescents; Marketing Secondary Schools and Sixth Form Colleges; Planning Supply Chain Production in Manufacturing Small Businesses; Female Career Progression and Users’ Perspectives of Online Kiosks
